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3 important tips about Website development
3 important tips about Website development
When you are having a website developed, or making a website yourself, there are three or more extremely important things to take into account. If you get any of these wrong then your web-site won’t be very effective.
1. Your website needs to look good to your site visitors, good enough for them to stay on your website, call you, or contact you. There are a great number of layouts that can achieve this goal, some are web templates and some are custom built websites. Expect to pay much more for a custom-built website.
2. Your website needs visitors. No matter how nice it looks or how well it is designed to impress the visitor, you must have visitors to your website! There are 2 very good methods to attract website visitors. Get found on the internet, especially on the main search engines (Google especially) and advertise your web address on your business cards and online (Facebook, Twitter etc)
3. Make sure that your web-site has engaging content and update it on a regular basis, so that visitors share your words and keep coming back for more.
In choosing a website designer have a look at his or her previous website designs. Find one that you like and ask yourself what do you like about it? Next check that the internet site appears in the search engines, not just the name of the website, but the market too. So for example, if your website is about a local Manchester plumbing company called Smith Plumbing you would expect it to appear in Google when somebody types in ‘Smith Plumbing Manchester’, but what happens if they just type in ‘Plumbers in Manchester’, which is a more general search? If your web designer knows his stuff he can make you appear in the major search engines too.
Some people don’t want a internet site to produce enquires for them, but most people do. They view a internet site as a shop window that is viewable 24 hours a day. Make sure that your website makes a good impression, and make sure that it can be found!
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